When embarking on a project from its inception, the task of conceptualizing content and visual elements can pose a formidable challenge. This is where I employed UX methodology to navigate through the complexities of constructing the base concept of how the site should work. In my humble opinion, choosing the optimal UX practice for this particular project was quite evident, especially since we were reevaluating an existing site as if it were a brand-new endeavor.

I opted for the application of design thinking as the guiding concept, affording me greater flexibility in shaping my problem-solving strategy. To set the wheels in motion, I utilized fundamental yet highly effective UX tools. My approach commenced with a Competitive Analysis, focusing on the world's most successful industrial manufacturing companies. This insightful exercise was aimed to identify UX commonalities.

Subsequently, we conducted user testing on the websites of industry-leading competitors and websites that were in a similar adjacent industries. Taking this approach allowed us to discern effective elements and identify areas that needed improvement, providing invaluable feedback to explore innovative design ideas.

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